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Noya is Director of Content at Viola Group
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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[VIDEO] Israel Growth Summit: The challenges of taking your company global (with Or Offer & Tomer Tagrin)

By August 09, 2017

The first ever Israel Growth Summit was held recently in Tel Aviv, co-hosted by the Viola Group and the Israel Growth Forum led by Wix, and attended by CEOs and executives from over 150 Israeli tech companies in their growth stage. Although this was an exclusive event, the content was so interesting and valuable, we wanted to make it accessible to the entire community of tech companies and startups in Israel, so over the next few weeks we will be publishing a series of video highlights from the event, by speakers from Viola, Wix, ironSource, Mellanox, Payoneer, Fiverr, Check Point, Goldman Sachs, Moovit, Zerto and DaPulse. In this post, SimilarWeb Co-founder & CEO, Or Offer, and Yotpo Co-founder & CEO, Tomer Tagrin, talk about the challenges of “going global” as startups scale.

To make sure you don’t miss any of the posts in our Israel Growth Summit video series, be sure to follow us on Facebook, YouTube, or subscribe to our mailing list.

 

Both SimilarWeb and Yotpo are examples of Israeli growth-stage startups that sought to create an international presence and global sales organization from a fairly early stage. It’s a formidable challenge for young companies, because with teams spread out across the globe, there is little room for error. In their ‘fireside chat’ at the Israel Growth Summit, Or and Tomer spoke about their experience with opening offices abroad, recruiting staff remotely, and maintaining effective communication and a healthy company culture as their companies continue to scale globally.

Here are highlights from Or and Tomer’s chat:
(Note: The videos are in Hebrew)

Going Global: Opening offices abroad (Part 1 of 3)

In this video:
bullet-pink-20x10Tomer talks about on the challenges of opening Yotpo’s NY office, going from 0 to 130 team members
bullet-pink-20x10Or talks about the challenges of opening multiple offices around the world

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Going Global: Building a global sales organization (Part 2 of 3)

In this video:
bullet-pink-20x10Or talks about the decision to go from a ‘self-serve’ (a.k.a. ‘no touch’) SaaS model to an Enterprise sales model targeting SMBs, with a global sales organization servicing local hubs around the world.
bullet-pink-20x10Tomer and Or discuss the importance of employer branding in order to recruit the best possible team as the company scales.

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Going Global: The challenges of communication & culture across international offices (Part 3 of 3)

In this video:
bullet-pink-20x10Or and Tomer talk about the challenges of maintaining a healthy and effective system for communicating between international offices – Or recommends Facebook at Work (worked wonders for SimilarWeb!) – and for maintaining a positive culture.
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Or also offers some nice tips on how to instill the company culture even as early as the onboarding phase of new employees.

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More about Or Offer
Or Offer
has been the CEO of SimilarWeb since the company’s founding in 2007. Under his leadership, the company has grown from a small Israeli startup to a global business with over 300 employees, 7 offices and thousands of paying customers. Or was also a founding partner at AfterDownload (acquired by IronSource), and is an active investor in a number of startups. Or has been selected as one of the top 100 influencers in the Israeli high tech scene and 40 under 40 most promising young people by TheMarker.

SimilarWeb (a Viola Growth portfolio company) provides businesses with global multi-device market intelligence to understand, track and grow their digital market share.

More about Tomer Tagrin
Tomer Tagrin
is the Co-founder and CEO of Yotpo, a platform of comprehensive tools for collecting and leveraging user-generated content like customer reviews, photos, and more, in order to acquire, convert, retain, and understand customers.

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About the Israel Growth Summit
The summit was created to bring together this exclusive group of leaders so that they can benefit from the experience of fellow industry colleagues whose companies have already reached significant growth milestone. The summit – which will be held annually – was conceived to provide a forum for tech companies to network and benefit from shared knowledge and connections, in the hope of strengthening Israel’s ecosystem of growth-stage companies as they navigate their journey towards becoming global leaders.

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bullet-pink-20x10STAY TUNED for the next set of video highlights from another ‘fireside chat’ with Payoneer COO, Keren Levy and Fiverr COO, Vered Raviv Schwartz.

 

More videos in our Israel Growth Summit video series:
bullet-pink-20x10The State of Growth Companies in Israel (with Viola Group Co-founders Shlomo Dovrat & Harel Beit-On)
bullet-pink-20x10Challenges faced by tech companies as they scale (with Wix’ President & COO, Nir Zohar)
bullet-pink-20x10Why is Inorganic Growth so important? (with ironSource Co-founder & CEO, Tomer Bar Zeev & Mellanox Co-founder, CEO & President, Eyal Waldman)
bullet-pink-20x106 Guidelines for Change & Growth (with Check Point President, Amnon Bar-Lev)

 

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