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Contributors

Noya LizorNoya is Director of Content at Viola Group
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
See All

Guest Contributors

Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
See All

Guest Contributors

Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
See All

Guest Contributors

Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
See All

Guest Contributors

Moran BarneaMoran is Head of Marketing at Uponit.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
See All

Guest Contributors

Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
See All

Guest Contributors

Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
See All

Guest Contributors

Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
See All

Guest Contributors

John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
See All

Guest Contributors

John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Contributors

Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
See All

Guest Contributors

Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
See All

Why tech startups that learn to navigate innovation cycles and “think big” will shape the next decade

Omry Ben David July 30, 2017
We spend a lot of time at Carmel researching and debating areas of investment that we think will be instrumental in, if not dictat... MORE
Thinking about the future

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

Daniel Cohen April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

8 Tips that ANYONE can use to boost their Salesmanship

Danna Zakai June 23, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. It’s no secret that Sales comes more naturally to some th... MORE
Tips that anyone can use to boost their Salesmanship

10 Tips for growing startups on acquiring their first (or their next) company

John LoGioco June 09, 2016
The following is a guest post by John LoGioco, President & Chief Operating Officer of Phrasetech. Acquisitions are importan... MORE
10 Tips for growing startups when acquiring their first (or their next) company

Raising money for your startup? Why you need to beware of inflated valuations

Amit Ashkenazi March 16, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
Raising money for your startup? Why you need to beware of inflated valuations

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

Noya Lizor January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights
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