x
Hey! Like what you see so far?
Sign up now to get updates on our latest posts.

About the Author

Omry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
Full Bio

More Contributors

Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Ronit AmiazRonit is VP HR at Carmel Ventures.
More
Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
More
Noya LizorNoya is Director of Content at Viola Group
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
See All

Guest Contributors

Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Moran BarneaMoran is Head of Marketing at Uponit.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
More
See All

Less is more: How to present your startup financials in just 3 slides

By May 29, 2017

As a follow up to my last blog post on 5 tips for building your startup’s financial plan, here are 3 simple slide examples you could use in an initial investor meeting – when it’s absolutely key to nail the financial overview (while the excel backup can be saved for due diligence down the road).

* Please note that the figures in the example slides below are “dummy numbers” (inserted as a demo only)

1) TAM Slide

How to present your startup financials in just 3 slides - Slide 1 - TAMClick to enlarge

bullet-pink-20x10On the left-hand side of the slide, show the bottoms-up analysis of your TAM or revenue potential under each bucket (=Price x Quantity); larger buckets represent TAM expansions, i.e. either entering new markets or geographies (the Q side of the equation) or a robust tech roadmap allowing upselling which expands the P side of the equation

bullet-pink-20x10On the right-hand side of the slide, show the tops-down approach to TAM, i.e. the absolute size and growth profile; try to note segment growth too as this could tell a different story

bullet-pink-20x10Source: It’s important to use and footnote a credible source so you can adequately defend your numbers


2) Financial Plan

How to present your startup financials in just 3 slides - Slide 2 - Financial PlanClick to enlarge

bullet-pink-20x10The financial overview slide needs to be at a high level, clean, rounded to one decimal place (max) and showing in $mm (or $000 as appropriate); it can be annual or quarterly – depending on the fundraising horizon

bullet-pink-20x10Choose 2-3 KPIs that you run YOUR business by and show them at the top; make sure you answer the questions “what am I monitoring daily” and “how is success defined” if you are not sure which ones to include

bullet-pink-20x10Revenue: You can break this into segments if it helps to tell a story, e.g. recurring revenue vs. professional services/maintenance or different product lines etc.

bullet-pink-20x10Opex: Break down the opex into R&D, S&M, G&A and use the “comments” column to add qualitative rationale or considerations

bullet-pink-20x10Net cash burn: This answers the question “what is the pace of burn and how long would the investment last”

bullet-pink-20x10# of employees – typically one of the largest cost buckets, it needs to drive the opex above and be realistic in terms of hiring pace

bullet-pink-20x10At the bottom, you might want to consider adding other key stats. Examples I have seen include % revenue breakdown by geography, product mix, target customers (b2b, b2c), etc.

bullet-pink-20x10Have a detailed Excel backup that can be used for follow up meeting(s) or offline review; it should also include a monthly breakdown


3) Unit Economics

How to present your startup financials in just 3 slides - Slide 3 - Unit EconomicsClick to enlarge

bullet-pink-20x10This is a simple slide that shows you are building a sustainable business that can scale effectively

bullet-pink-20x10The slide essentially takes the lifetime gross profit from a customer and divides it by the cost it takes to find and onboard a new customer; if the ratio is 3x+, you are on the right track

bullet-pink-20x10Definitions relating to this slide can vary though (refer to the slide for the common definitions for each component), e.g. some versions might take into account discounting or time value of money. The calculation above, however, should provide a solid foundation for unit economics discussion

bullet-pink-20x10If each customer requires capex investment (e.g. a rack in a data center), you would typically add it to the denominator together with the CAC

blue-divider-600x10

Thanks for all the great feedback on the prior post on building your startup’s financial plan.

Any questions, comments and/or additional thoughts? Please feel free to reach out at omryb@carmelventures.com

blue-divider-600x10

 

 

Comments
  • lucifer69

    Neat and cool.

IP Blocking Protection is enabled by IP Address Blocker from LionScripts.com.