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About the Author

Daniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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[VIDEO] Daniel Cohen chats with Jeff Fromm about the influencing power of Millennials

By December 06, 2016

Almost every day I get involved in a conversation related to the different generation types. Millennials are clearly the hottest bunch on the list as they are the fastest growing segment in the employment market, but it’s not only about them.

In fact, so many conversations revolve around the differences between Millennials, Gen-X, Gen-Y and the upcoming Gen-Z. But is it really so critical to label and categorize each generation separately? Can’t they simply be bundled into a single group?

Building on those questions, we invited FutureCast President Jeff Fromm to present at our Viola Group annual meeting this year. Jeff is an expert on Millennial marketing, and has an interesting view on how consumers react based on their “generational affinity”. Below is an excerpt from our discussion, in which Jeff shares a few strong observations, one of which I found quite surprising. In contrast to the traditional definition of ‘Millennial’, Jeff talks about the classification of this generation being based on mentality, rather than birth year. So who knows, maybe I’m actually an old millennial…

This is our 3rd VChat, with a few more already scheduled, so look out for some more interviews in 2017.

Some of the topics covered in this video:
bullet-pink-20x10The notion that the definition of “Millennial” is changing from “age-based” to “mindset-based”
bullet-pink-20x10The financial impact of influence of Millennials
bullet-pink-20x10The difference between “stated” importance and “derived” importance on the ‘true’ impact of Millennial financial influence
bullet-pink-20x10The impact of technology on Millennial brand loyalty and purchase decisions (“Useful is the new cool”)
bullet-pink-20x10Jeff on the top performing brand across all Millennial ‘mindsets’: Amazon
bullet-pink-20x10Jeff on his impression of the tech scene in Israel

Check out some of my previous VChats:
bullet-pink-20x10[VIDEO] Daniel Cohen chats with Estée Lauder’s Chaz Giles on innovation trends in non-tech companies
bullet-pink-20x10[VIDEO] Daniel Cohen chats with DSP Group’s Daniel Amir on all-things Semiconductors

 

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