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Contributors

Ronit AmiazRonit is VP HR at Carmel Ventures.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
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Guest Contributors

David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Jake GordonJake is a young entrepreneur currently studying at Muhlenberg College, who interned at Viola Growth in the summer of 2017.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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Moran BarneaMoran is Head of Marketing at Uponit.
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Alon AmarAlon was formerly an Analyst at Carmel Ventures (2015-2017).
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Roy KliegerRoy Klieger is VP Products at PomVom (as well as a "technology geek, web enthusiast and soccer hooligan").
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Lior AshLior is Co-founder and CTO @ Splacer.co
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Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Amit AshkenaziAmit is VP Business Strategy at Fiverr. He was also formerly a Partner at Viola Growth.
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Once upon a time, not so long ago, before the internet and mobile devices, marketing used to be comfortably straightforward. Fast forward to today, an new era in which the internet has evolved to the point where content overload, endless media channels and mobile reach rule our world. “Marketing” no longer means just one thing. It incorporates countless disciplines and in addition to traditional “promotion” now also includes acquiring users, growing traffic, optimization (for just about everything) and boosting downloads. Some might even argue that mastering it is slowly becoming akin to mastering rocket science. Well, maybe that’s a slight exaggeration but the sentiment is true enough. Marketing was never easy but these days, it’s down right HARD. Which makes cracking its secrets so much more rewarding!

Posts about Marketing

[VIDEO] Atreo CEO Carmel Yoeli on Building Winning Technology Brands

Noya Lizor July 05, 2017
Our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing featured guest speaker Carmel Yoeli, Co-founder ... MORE
New Your Apple Store shop front

Marketing is from Mars, Sales is from Venus

Ronen Nir June 13, 2017
In B2B companies, so much rides on achieving an optimal sales funnel, that if there’s a point in that funnel that’s “broken... MORE
business conflict

What startups should know about marketing to a foreign audience (it’s not just about translation)

Eitan Chitayat June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

Noya Lizor April 09, 2017
In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues to be an ... MORE
Viola Notes - I Love This Brand

Why Unit Economics should be a priority for B2C startup marketers (and why it REALLY matters to VCs)

Alon Weinberg September 15, 2016
What is Unit Economics? Why is such an important KPI for B2C startup marketers and why it REALLY matters to VCs? That's what you'r... MORE
unit economics by segment

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

6 questions YOU should be prepared to answer when interviewing a CMO for your startup

Moran Barnea May 11, 2016
The following is a guest post by Moran Barnea, Co-founder of No CMO. CMOs often play a major role in a young startup’s evol... MORE
6 Questions every CMO should ask when interviewing for a job at a startup

Why your website needs a compelling hero message and how to create one that doesn’t suck (with 30 great examples!)

Noya Lizor April 29, 2016
The idea that every entrepreneur should have a well-rehearsed elevator pitch was once considered a “must”, so that should they... MORE
Why your website’s hero message need to be compelling and how to create one that doesn’t suck

How to write a super-effective Press Release for your startup (example of “new funding round” PR included)

Hila Shitrit Nissim February 25, 2016
Much has been written about the new age of public relations and the transformation of the news industry. We’ve gone from the rel... MORE
How to write a super-effective Press Release for your startup (example of “new funding announcement” included)

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

From Don Draper to Sheldon Cooper: The Transformation of CMOs

Amit Ashkenazi January 22, 2016
Amit Ashkenazi, VP Business Strategy at Fiverr, was also formerly a Partner at Viola Growth. This post was written during his tenu... MORE
From Don Draper to Sheldon Cooper: The Transformation of CMOs

6 experts share their top tips for creating a super-effective explainer video (with awesome examples!)

Noya Lizor November 18, 2015
A website’s home page is one of the most highly visited pages, if not THE most visited page in your site. In many cases, it’s ... MORE
How to create a super-effective explainer video
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