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Contributors

Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
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Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
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Ronit AmiazRonit is VP HR at Carmel Ventures.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Guest Contributors

Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Eitan ChitayatEitan is the founder of the global natie agency whose heart is in Tel Aviv. A creative director, copywriter and brand-builder, Eitan's has been delivering marketing campaigns for international clients for over 15 years.
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Once upon a time, not so long ago, before the internet and mobile devices, marketing used to be comfortably straightforward. Fast forward to today, an new era in which the internet has evolved to the point where content overload, endless media channels and mobile reach rule our world. “Marketing” no longer means just one thing. It incorporates countless disciplines and in addition to traditional “promotion” now also includes acquiring users, growing traffic, optimization (for just about everything) and boosting downloads. Some might even argue that mastering it is slowly becoming akin to mastering rocket science. Well, maybe that’s a slight exaggeration but the sentiment is true enough. Marketing was never easy but these days, it’s down right HARD. Which makes cracking its secrets so much more rewarding!

Posts about Marketing

Why Unit Economics should be a priority for B2C startup marketers (and why it REALLY matters to VCs)

Alon Weinberg September 15, 2016
What is Unit Economics? Why is such an important KPI for B2C startup marketers and why it REALLY matters to VCs? That's what you'r... MORE
unit economics by segment

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

6 questions YOU should be prepared to answer when interviewing a CMO for your startup

Moran Barnea May 11, 2016
The following is a guest post by Moran Barnea, Co-founder of No CMO. CMOs often play a major role in a young startup’s evol... MORE
6 Questions every CMO should ask when interviewing for a job at a startup

Why your website needs a compelling hero message and how to create one that doesn’t suck (with 30 great examples!)

Noya Lizor April 29, 2016
The idea that every entrepreneur should have a well-rehearsed elevator pitch was once considered a “must”, so that should they... MORE
Why your website’s hero message need to be compelling and how to create one that doesn’t suck

How to write a super-effective Press Release for your startup (example of “new funding round” PR included)

Hila Shitrit Nissim February 25, 2016
Much has been written about the new age of public relations and the transformation of the news industry. We’ve gone from the rel... MORE
How to write a super-effective Press Release for your startup (example of “new funding announcement” included)

How to position your startup to recruit and retain the best team for you

Pamela Becker February 23, 2016
The following is a guest post by Pamela Becker, VP Global Marketing at Matomy Media Group. Pamela recently held a workshop with Vi... MORE
How to position your company to recruit and retain the best team for you

From Don Draper to Sheldon Cooper: The Transformation of CMOs

Amit Ashkenazi January 22, 2016
If you imagine what CMOs might have looked like or how they might have behaved a few decades ago, you’d probably picture a Don D... MORE
From Don Draper to Sheldon Cooper: The Transformation of CMOs

6 experts share their top tips for creating a super-effective explainer video (with awesome examples!)

Noya Lizor November 18, 2015
A website’s home page is one of the most highly visited pages, if not THE most visited page in your site. In many cases, it’s ... MORE
How to create a super-effective explainer video

How (and where) to find the perfect image for your next blog post: A mega-list of great tools and examples

Noya Lizor November 05, 2015
We’ve heard it said time and again that "a picture is worth a thousand words", but in the age of the Internet, blogging and cont... MORE
How (and where) to find the perfect image for your next blog post: A mega-list of great tools and examples

How ironSource, SundaySky, Outbrain and Payoneer use Social Media creatively to recruit new talent

Noya Lizor July 29, 2015
Do you know anyone who isn’t on Facebook or LinkedIn? If you’re like me, then you can probably think of only a few (rebels, th... MORE
Searching Online

Why Israeli high tech marketers need to make “The Missing P” a top priority

Carmel Yoeli July 20, 2015
The following is a guest post by Carmel Yoeli (CEO) & Saar Brodsky (VP Creative), co-founders of technology marketing agency A... MORE
Why Israeli high-tech marketers need to make “The Missing P” a top priority

Why lead generation needs to be your primary content marketing goal (and how to ace it in 3 steps)

Jonathan Nimrodi June 25, 2015
The following is a guest post by Jonathan Nimrodi, CEO and Head of Inbound Marketing at Cookie Jar. Content marketing serves ma... MORE
Fishing for leads
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