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Contributors

Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Alon WeinbergAlon joined Carmel in 2015 and has over 10 years of experience in product marketing, business development and international sales.
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Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Guest Contributors

Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Eitan ChitayatEitan is the founder of the global natie agency whose heart is in Tel Aviv. A creative director, copywriter and brand-builder, Eitan's has been delivering marketing campaigns for international clients for over 15 years.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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There are many elements involved in creating and running startups. In this category, we’ll be featuring tips and insights about a variety of topics including team building, startup marketing, product development, scaling and business growth, and a bunch of other topics that those in the startup scene may find interesting and useful.

Posts about Startups

Why Salespeople MUST understand prospective clients (and how to structure a winning Sales call)

Danna Zakai February 15, 2017
The following is a guest post by Inside Sales trainer, Danna Zakai. When I started my sales career, I didn't know it was going ... MORE
successful sales call

Why startups should ride the Innovation Wave (or risk being overtaken by it)

Ofer Brandes February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

[VIDEO] Viola Group Founders & CEOs reveal what they’re looking forward to in 2017

Noya Lizor January 09, 2017
We had a great year at Viola working with our portfolio companies in 2016 as they each continued their journey of growth. We ch... MORE
Viola Group portfolio companies Founders and CEOs

Why trust is the ultimate key to making a sale (plus 9 tips on how to create and maintain it)

Danna Zakai December 07, 2016
The following is a guest post by Inside Sales trainer, Danna Zakai. On the surface, it may seem that Sales is nothing more than... MORE
establishing strust in sales

How to hire a Sales shark for your startup

Danna Zakai October 13, 2016
The following is a guest post by Inside Sales trainer, Danna Zakai. Salespeople are such an important entity within a company, ... MORE
How to hire a Sales shark for your startup

The revolution in container technologies and why we invested in Codefresh

Ronen Nir October 06, 2016
Dev tools are not sexy. They are generally practical tools built solely to increase the productivity of development organizations ... MORE
odefresh co-founders Raziel Tabib (CEO) and Oleg Verhovsky (CTO)

Why Unit Economics should be a priority for B2C startup marketers (and why it REALLY matters to VCs)

Alon Weinberg September 15, 2016
What is Unit Economics? Why is such an important KPI for B2C startup marketers and why it REALLY matters to VCs? That's what you'r... MORE
unit economics by segment

What’s your startup’s TAM (Total Addressable Market)? A practical guide to crunching the numbers

Alon Amar August 17, 2016
One of the most important considerations for anyone launching a new startup is their potential market size, since it will have a d... MORE
world at his feet

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

Einav Laviv August 08, 2016
The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a mark... MORE
Uncle David vs Michelle

6 elements of a well-crafted sales pitch

Danna Zakai August 07, 2016
The following is a guest post by Inside Sales Trainer, Danna Zakai. Sales is such a rich and exciting profession these days, es... MORE
How to perfect your sales pitch

[VIDEO] Daniel Cohen chats with DSP Group’s Daniel Amir on all-things Semiconductors

Daniel Cohen July 31, 2016
It's kind of funny that I'm writing today about Semiconductors. After all, I am the “consumer guy” at Carmel, and I haven’t ... MORE
Daniel Cohen (Carmel Ventures) interviewing Daniel Amir (DSP Group)

Viola Group survey reaffirms that Cybersecurity is a crucial investment for startups

Ofer Brandes July 26, 2016
Earlier this month we hosted another Viola CTO Forum session, this time on Cybersecurity. Our guest speakers included Itay Yanovsk... MORE
cybersecurity protection
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