Shiri is Co-founder and VP Marketing at Join – Digital Talent Agency, where she leads the agency in identifying, recruiting and securing talent of the highest quality for creatively-driven, global brands, ranging from long-established companies to young startups in Israel’s thriving digital and tech scene.
Prior to co-founding Join in 2012, Shiri was VP Marketing and later the CEO of at Nirshamim Ltd., which was acquired by Internet Gold-Golden Lines Ltd (IGLD, formerly Smile Media). Prior to her time at Nirshamim, Shiri was an MBA Coordinator and Recruiter for the Kellogg-Recanati High Tech Management Program at Kellogg School of Management, and prior to that she was a Communications correspondent at Yedioth Aharonot.
Shiri has accumulated extensive experience throughout her career in marketing, sales, business development, lead generation and consulting in the local media and tech community. The expertise she developed along the way creating strategic partnerships and becoming a skilled negotiator make her perfect for her current role at Join.
Shiri has an MA in Sociology from the Tel Aviv University and a BA in Media from Sapir Academic College where she graduated with honors.