Saar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing. His experience includes creative and strategic consultation for Israeli and international advertising agencies, such as Inbar Merhav Shaked and McCann Erickson.
Saar has directed numerous commercials, and developed television content popular for both local and global audiences – for example, he created “Upgrade,” the most widely-sold game show ever developed in Israel. “Crossmates,” his wildly effective second-screen content personalization mobile application, has been adopted by eight TV channels so far. Saar also lectures at Habetzefer – the Israeli College of Advertising.
At Atreo, Saar’s role is to develop insightful strategy and groundbreaking creative, and lead the creative team. Saar’s goal is to transform hi-tech marketing, bringing disruptive, mega-sexy concepts to the world of B2B tech-promotion. He has helped companies like NICE, Radware, Rostec, Sisense, Valens, LiveU, Feedvisor, IAI and more.