Noya joined Viola Group in 2014 as Director of Content and is responsible for Viola Group’s content marketing activities. She’s also Managing Editor of this blog, Viola Notes.

Viola Notes – launched in January 2015 – was created as a forum for Viola’s Partners to share their unique expertise on a variety of subjects relating to investment, business growth, entrepreneurship and Israel’s thriving tech scene. It also features guest posts designed to enhance the blog’s offering with insights from industry experts, as well as practical tips for Israeli entrepreneurs and the startup world in general. Noya manages all aspects of the blog including editorial content and marketing.

Noya returned to Israel in 2008 after over 20 years in Australia. Her career in Sydney spanned several industries including advertising and publishing and she has vast experience in a variety of online marketing disciplines including email marketing, customer retention and content strategy. In her last role before moving to Israel Noya worked at McCann Worldgroup in Sydney where in addition to being a copywriter she also managed the agency’s email marketing program, namely for their largest client Microsoft Australia.

Since 2008 Noya has worked in Israel’s vibrant startup scene in several senior marketing roles. She holds a B.A. Communications from the University of Technology, Sydney.