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Contributors

Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
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Ronit AmiazRonit is VP HR at Carmel Ventures.
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Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Guest Contributors

Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Eitan ChitayatEitan is the founder of the global natie agency whose heart is in Tel Aviv. A creative director, copywriter and brand-builder, Eitan's has been delivering marketing campaigns for international clients for over 15 years.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Lior AshLior is Co-founder and CTO @ Splacer.co
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Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
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Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Noya Lizor Director of Content Viola Group

Noya joined Viola Group in 2014 as Director of Content and is responsible for Viola Group’s content marketing activities. She’s also Managing Editor of this blog, Viola Notes.

Viola Notes – launched in January 2015 – was created as a forum for Viola’s Partners to share their unique expertise on a variety of subjects relating to investment, business growth, entrepreneurship and Israel’s thriving tech scene. It also features guest posts designed to enhance the blog’s offering with insights from industry experts, as well as practical tips for Israeli entrepreneurs and the startup world in general. Noya manages all aspects of the blog including editorial content and marketing.

Noya returned to Israel in 2008 after over 20 years in Australia. Her career in Sydney spanned several industries including advertising and publishing and she has vast experience in a variety of online marketing disciplines including email marketing, customer retention and content strategy. In her last role before moving to Israel Noya worked at McCann Worldgroup in Sydney where in addition to being a copywriter she also managed the agency’s email marketing program, namely for their largest client Microsoft Australia.

Since 2008 Noya has worked in Israel’s vibrant startup scene in several senior marketing roles. She holds a B.A. Communications from the University of Technology, Sydney.

Posts by Noya Lizor

[VIDEO] Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

May 04, 2017
As part of our new "Viola Who??" series, we're pleased to present a collection of mini-interviews (a.k.a. fun-terviews :-) ) to in... MORE
Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

April 09, 2017
In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues to be an ... MORE
Viola Notes - I Love This Brand

[VIDEO INTERVIEWS] Viola Group Founders & CEOs reveal what they’re looking forward to in 2017

January 09, 2017
We had a great year at Viola working with our portfolio companies in 2016 as they each continued their journey of growth. We ch... MORE
Viola Group portfolio companies Founders and CEOs

Why Unit Economics should be a priority for B2C startup marketers (and why it REALLY matters to VCs)

and September 15, 2016
What is Unit Economics? Why is such an important KPI for B2C startup marketers and why it REALLY matters to VCs? That's what you'r... MORE
unit economics by segment

Why your website needs a compelling hero message and how to create one that doesn’t suck (with 30 great examples!)

April 29, 2016
The idea that every entrepreneur should have a well-rehearsed elevator pitch was once considered a “must”, so that should they... MORE
Why your website’s hero message need to be compelling and how to create one that doesn’t suck

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

January 05, 2016
What an amazing year we had at Viola Group in 2015! Here's a playful look back at some of the highlights using one of our portf... MORE
Viola Group 2015 Highlights

Viola Credit’s Ruthi Simha on the benefits of Venture Lending and on being a woman in a male-dominated industry

December 16, 2015
Ruthi Simha is a veteran of venture lending in Israel, having co-founded Israel's first venture lending fund in 2000. Under her le... MORE
Ruthi Simha

CEO Friday Fun-Facts: Ben De-Kalo, Founder and CEO @ Worthy

December 11, 2015
Benny (Ben) De-Kalo, Founder & CEO at Worthy Age: 48 Lives in: Moshav Neta’im (Israel) Significant others: Mar... MORE
Benny De-Kalo, Founder & CEO of Worthy
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