x
Hey! Like what you see so far?
Sign up now to get updates on our latest posts.

About the Author

Lior is Co-founder and CTO @ Splacer.co
Full Bio

More Contributors

Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
More
Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
More
Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
More
Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
More
Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
More
Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
More
Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
More
Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
More
See All

Guest Contributors

Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
More
Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
More
Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
More
Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
More
Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
More
Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
More
Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
More
Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
More
Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
More
Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
More
Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
More
John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
More
David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
More
Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
More
Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
More
Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
More
Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
More
Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
More
Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
More
Lior AshLior is Co-founder and CTO @ Splacer.co
More
Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
More
Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
More
See All

5 Myths about female entrepreneurs I’m delighted to bust as the only male in a 3-member founding team

By May 16, 2017

The following is a guest post by Lior Ash, Co-founder and CTO at Splacer.

Female entrepreneurs are very rare. In Israel, for example, less than 3% of all entrepreneurs are female*. Even in high-tech companies that consider themselves modern and progressive, it’s not often that you find women in leadership roles. At Splacer, however, where women make up more than 60% of the management team, I’ve had a tremendous opportunity to get a closer look at what it’s really like working alongside powerful, entrepreneurial women.

After two years of working with Adi Biran and Lihi Gerstner – founding and growing Splacer – I think it’s high time for me to share my thoughts (and bust some myths) about working with women in the startup world.

Myth #1: Women aren’t tough enough to do business

From my experience, Adi and Lihi have been faced with tougher decisions than most men I know. Let’s just say you don’t want to pick a fight with these two…

Myth 2: Women cry, and you cannot do business with people who cry

This one’s only partially true. Yes, sometimes some women’s reaction under stress or pressure is to cry. But on the flip-side, in those same situations, men shout. Now tell me, which would you prefer?

Myth #3: Women prioritize family first, so business falls behind

Men think about raising a family and building a business as a contradiction because their minds simply cannot handle two tasks at once. I’ve learned from Adi and Lihi that it is more than possible to manage both. They’re able to prioritize family, motherhood, and a personal life and they still get the job done, even if it means working harder.

Myth #4: Women who voice their opinions are bossy

This one is simple guys: Stop being chauvinistic. Strong women with opinions do not make you weaker. Disrespecting them and failing to recognize their talent and commitment – does.

Myth #5: The way a female entrepreneur looks is an indication of her ability to succeed as an entrepreneur

The current reality (both dumb and archaic) is that women are judged more on their looks than men, in entrepreneurship and in most areas of business. But the notion that “you can’t judge a book by its cover” is as true of women as it is of men. I know of many highly successful male entrepreneurs who would never (ever) be considered “great looking” (by either gender!).

Working with Adi and Lihi – both of whom look great, by the way – has taught me firsthand that although women are still judged (or more correctly, misjudged) for their looks – looks have absolutely nothing to do with an entrepreneur’s talent and potential to create an amazing company. So, when men dismiss female entrepreneurs or judge their abilities because of a “less than model-like physical appearance”, it’s really them who look stupid, not the potentially huge, female success story standing before them.

blue-divider-600x10

Overall, it’s been an eye-opening (and highly recommended!) experience working with female co-founders. It’s given me the opportunity to work in an egoless team where people actually talk and listen to each other. Adi and Lihi continue to impress me with their knack for consistently making the right decisions, making sacrifices when situations call for it, and directing all of their energies towards improving the business. I feel privileged to be in a position to “bust myths” about female entrepreneurs, but I look forward to living in a world where it will no longer be necessary.

5 Myths about female entrepreneurs busted by the only male in a 3-member founding team


*
According to an article in Calcalist, March 2017 (NOTE: The linked article is in Hebrew).

Comments
IP Blocking Protection is enabled by IP Address Blocker from LionScripts.com.