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Contributors

Ofer BrandesWith over 35 years of experience in software engineering, Ofer Brandes has a strong background in technology. Ofer has worked with Carmel’s founding Partners in various capacities for the past 15 years, and is involved in the technological evaluation aspects of the due diligence process
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Amit AshkenaziAmit is a Principal at Viola Private Equity. He is a Certified Public Accountant in Israel. Prior to joining to Viola, Amit worked as a senior consultant at Ernst & Young
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Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
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Alon WeinbergAlon joined Carmel in 2015 and has over 10 years of experience in product marketing, business development and international sales.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet. He currently serves on the board of Tapingo, LuckyFish and PlayBuzz.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen investment areas focus on SaaS, big data, cyber security and internet and he is currently a board member in
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Ran LevitzkyRan Levitzky joined Carmel in 2015, bringing with him over a decade of experience in strategy, product management, and R&D in both large corporations and startups across Israel, the UK, and the USA.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Guest Contributors

Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Eitan ChitayatEitan is the founder of the global natie agency whose heart is in Tel Aviv. A creative director, copywriter and brand-builder, Eitan's has been delivering marketing campaigns for international clients for over 15 years.
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Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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6 questions YOU should be prepared to answer when interviewing a CMO for your startup

May 11, 2016
The following is a guest post by Moran Barnea, Co-founder of No CMO. CMOs often play a major role in a young startup’s evol... MORE
6 Questions every CMO should ask when interviewing for a job at a startup

Why your website needs a compelling hero message and how to create one that doesn’t suck (with 30 great examples!)

April 29, 2016
The idea that every entrepreneur should have a well-rehearsed elevator pitch was once considered a “must”, so that should they... MORE
Why your website’s hero message need to be compelling and how to create one that doesn’t suck

What your approach to recruiting top talent says about you and your company (and why it really matters)

April 14, 2016
One of the main criteria for us when we look at a new investment opportunity is the makeup of the management team, their ability t... MORE
What your approach to recruiting top talent says about you and your company

Mapping the Israeli Virtual Reality and Augmented Reality Startup Landscape

and April 04, 2016
Virtual and Augmented Reality are still in their infancy in terms of consumer adoption, and depending on who you ask – whether i... MORE
Mapping the Israeli Virtual Reality and Augmented Reality Startup Landscape

5 Key Security Takeaways from RSA Conference 2016

March 30, 2016
Earlier this month I attended RSA Conference 2016, the largest of the Information Security industry’s annual conferences, and TH... MORE
5 Key Security Takeaways from RSA Conference 2016

Love thy Competitor: Why competition can be a good thing for startups

March 23, 2016
One of the questions we often ask when we meet new companies as part of our deal flow analysis is "who are your competitors?" and ... MORE
Love thy Competitor: Why competition can be a good thing for startups

Raising money for your startup? Why you need to beware of inflated valuations

March 16, 2016
There’s been so much chatter in the blogosphere (and beyond) about whether or not we’re in the midst of an investment bubble, ... MORE
Raising money for your startup? Why you need to beware of inflated valuations

Don’t fumble your financials: How to manage your Cap Table like a pro

March 13, 2016
Ready to begin your entrepreneurial journey with your very own startup? Exciting stuff! Just a small question: What’s your cap t... MORE
how-to-keep-your-cap-table-organized-header

Can startups without Product/Market Fit still have Equity Value?

March 07, 2016
Ever since Marc Andreessen coined the term Product/Market Fit – which has become a widely-accepted indicator for whether new ven... MORE
Can startups without Product/Market Fit still have Equity Value?

Change Agents and how they impact new technologies

March 03, 2016
At certain points in our lives, we encounter things or experiences that profoundly impact – and even completely alter – the wa... MORE
Change Agents and how they impact new technologies

Why digital startups need to rethink their approach to hiring new talent

March 02, 2016
The following is a guest post by Shiri Grosbard, Co-founder & VP Marketing at Join - Digital Talent Agency (translation from H... MORE
Why digital startups need to rethink their approach to hiring new talent

How to write a super-effective Press Release for your startup (example of “new funding round” PR included)

February 25, 2016
Much has been written about the new age of public relations and the transformation of the news industry. We’ve gone from the rel... MORE
How to write a super-effective Press Release for your startup (example of “new funding announcement” included)
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