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Contributors

Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
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Omry Ben DavidOmry is a Partner at Carmel Ventures. His investment focus includes Enterprise / SME Software, FinTech, SaaS, Cloud Infrastructure and related fields.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Guest Contributors

Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Yoni EpsteinYoni is a Senior Product Manager at Taboola. He was also a Senior Associate at Viola Growth from 2015-2017.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Lior AshLior is Co-founder and CTO @ Splacer.co
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Eitan ChitayatEitan Chitayat is the founder and creative director of the natie branding agency, based in Tel Aviv.
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6½ Financial Services that are ripe for disruption by innovation in Fintech

June 28, 2017
At Carmel, we are long on Fintech, and believe that Israel is uniquely positioned as a fertile ground for growing successful Finte... MORE
FinTech Innovation Viola Notes

The impact of the $13.7 billion Amazon-Whole Foods deal on the current M&A world

June 18, 2017
Like many, I was amazed on Friday afternoon by the news that Amazon has announced the acquisition of Whole Foods. Most people were... MORE
e-commerce shopping trolley

Marketing is from Mars, Sales is from Venus

June 13, 2017
In B2B companies, so much rides on achieving an optimal sales funnel, that if there’s a point in that funnel that’s “broken... MORE
business conflict

Startup Sales: How to set (and meet) sales goals and targets like a boss

June 12, 2017
The following is a guest post by Inside Sales trainer, Danna Zakai. For some people, goals and targets present an instant sourc... MORE
Setting sales targets like a boss

What startups should know about marketing to a foreign audience (it’s not just about translation)

June 07, 2017
The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in you... MORE
holding a globe

Diversity in Israeli High-Tech and Venture Capital: A New Hope

June 06, 2017
Last week, for the first time in my life, I had the honor of visiting the residence of the President of Israel, Revuen Rivlin. It ... MORE
Participants of the #PowerInDiversity initiative with Israeli President Reuven Rivlin at his residence, May 28, 2017

Less is more: How to present your startup financials in just 3 slides

May 29, 2017
As a follow up to my last blog post on 5 tips for building your startup's financial plan, here are 3 simple slide examples you cou... MORE
Startup calculations

5 Myths about female entrepreneurs I’m delighted to bust as the only male in a 3-member founding team

May 16, 2017
The following is a guest post by Lior Ash, Co-founder and CTO at Splacer. Female entrepreneurs are very rare. In Israel, for ex... MORE
Splacer's founding team: Lior Ash (CTO), Adi Biran (CEO) & Lihi Gerstner (CMO)

[VIDEO] Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

May 04, 2017
As part of our new "Viola Who??" series, we're pleased to present a collection of mini-interviews (a.k.a. fun-terviews :-) ) to in... MORE
Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

5 Tips for building a financial plan for your startup (and why it’s more important for you than for your VCs)

April 26, 2017
No matter how promising your startup is, not having a sound financial plan to follow – even at an early stage – is a risky bus... MORE
looking at finance documents - viola notes

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

April 09, 2017
In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues to be an ... MORE
Viola Notes - I Love This Brand
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