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Contributors

Amit AshkenaziAmit joined Viola Growth in 2012 and currently serves as a Partner in the fund.
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Hila Shitrit NissimHila Shitrit Nissim joined Carmel Ventures in 2005 as a Marketing Director and has been in charge of marketing activities for Viola Group since 2012.
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Ran LevitzkyRan Levitzky is a Principal at Carmel Ventures.
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Ofer BrandesOfer is CTO at Carmel Ventures. He is involved in the technological evaluation aspects of the due diligence process and works with CTOs and R&D managers of portfolio companies post-investment.
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Ori BendoriOri Bendori has been a General Partner at Carmel Ventures since 2004 and focuses primarily on investments in the areas of Communications, Infrastructure, Semiconductors and Energy.
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Ronen NirRonen Joined Carmel Ventures in February 2008 and currently serves as a General Partner. Ronen's investment areas focus on SaaS, big data, cyber security and internet.
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Daniel CohenDaniel Cohen joined Carmel Ventures in mid-2013 as a General Partner, with more than 11 years of VC experience. Daniel investment interests include digital media and consumer internet.
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Noya LizorNoya is Director of Content at Viola Group and Managing Editor of Viola-Notes.com
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Guest Contributors

Irit KahanIrit covers Israel-related investments for Deutsche Telekom Capital Partners.
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Shiri GrosbardShiri is Co-founder and VP Marketing at Join - Digital Talent Agency.
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Einav LavivEinav Laviv is a full-stack startup marketing expert and the Co-founder of G2Mteam.
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Lior AshLior is Co-founder and CTO @ Splacer.co
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Pamela BeckerPamela is the VP Global Marketing at Matomy. She previously held senior marketing positions at Carmel Ventures portfolio companies ironSource and MyThings.
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Jonny SteelAs VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
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Assaf GueryAssaf Guery is a design consultancy executive with over 20 years of experience helping global hi-tech leaders and startups solve their most pressing branding challenges.
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Elad ManishvizElad is CMO at RR Media. He has over 15 years of experience and business leadership in the digital media, video, entertainment and advertising industries.
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Maya PizovMaya joined enSilo as VP Business Development in April 2015. Prior to that she was a Principal at Carmel Ventures from 2012 - 2015. She has over 7 years of experience in product management, program and account management from leading tech firms and the Israeli Ministry of Defense.
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David SchapiroDavid Schapiro is a visionary and seasoned executive with over 30 years’ experience in business management and product leadership in global SaaS and enterprise software companies.
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Eitan ChitayatEitan is the founder of the global natie agency whose heart is in Tel Aviv. A creative director, copywriter and brand-builder, Eitan's has been delivering marketing campaigns for international clients for over 15 years.
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Danna ZakaiDanna Zakai is an Inside Sales Trainer who specializes in the B2B global market.
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Jonathan NimrodiJonathan is CEO and Head of Inbound Marketing at Cookie Jar, a growth hacking firm specializing in funnel optimization, CRO & social media management, marketing, advertising and measurement.
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Moran BarneaMoran is the co-founder of No CMO, which provides online marketing strategies for founders and companies without a CMO.
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John LoGiocoJohn LoGioco is President & Chief Operating Officer at Phrasetech. Prior to joining Phrasetech, John was Executive Vice President and member of the founding team at Outbrain.
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Roy KliegerRoy Klieger is a seasoned product expert with vast experience in mobile and Internet apps & services.
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Tomer Bar-ZeevTomer Bar-Zeev is the Co-founder and CEO of ironSource, a global technology powerhouse connecting users and apps across devices and platforms.
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Saar BrodskySaar Brodsky is the co-founder and VP Creative of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Doron GordonDoron is a successful entrepreneur and the Founder and CEO of Samanage.
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Alon WeinbergAlon is a Director at Dell Technologies Capital and was also formerly a Principal at Carmel Ventures.
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Ori LahavOri Lahav is Co-Founder and General Manager, Israel at Outbrain. Ori oversees the company's R&D center located in Israel.
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Carmel YoeliCarmel Yoeli is the co-founder and CEO of Atreo, a technology marketing agency that focuses exclusively on hi-tech, strategic B2B marketing.
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Less is more: How to present your startup financials in just 3 slides

May 29, 2017
As a follow up to my last blog post on 5 tips for building your startup's financial plan, here are 3 simple slide examples you cou... MORE
Startup calculations

5 Myths about female entrepreneurs I’m delighted to bust as the only male in a 3-member founding team

May 16, 2017
The following is a guest post by Lior Ash, Co-founder and CTO at Splacer. Female entrepreneurs are very rare. In Israel, for ex... MORE
Splacer's founding team: Lior Ash (CTO), Adi Biran (CEO) & Lihi Gerstner (CMO)

[VIDEO] Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

May 04, 2017
As part of our new "Viola Who??" series, we're pleased to present a collection of mini-interviews (a.k.a. fun-terviews :-) ) to in... MORE
Viola Who?? Meet Amit Ashkenazi, Partner @ Viola Growth

5 Tips for building a financial plan for your startup (and why it’s more important for you than for your VCs)

April 26, 2017
No matter how promising your startup is, not having a sound financial plan to follow – even at an early stage – is a risky bus... MORE
looking at finance documents - viola notes

4 Takeaways from Leigh Gallagher’s new book – The Airbnb Story

April 25, 2017
I just finished Leigh Gallagher’s latest book The Airbnb Story – a rather short read (200+ pages) that provides a very good, w... MORE
airbnb-header-viola-notes

How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

April 09, 2017
In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues to be an ... MORE
Viola Notes - I Love This Brand

Onwards and Upwards: From a decade on Wall Street to a Partnership at Carmel Ventures

March 09, 2017
This is my first blog post in what I hope will become a recurring series. It will be on a more personal level, capturing my own jo... MORE
Onwards and Upwards: From a decade on Wall Street to a Partnership at Carmel Ventures

Why Salespeople MUST understand prospective clients (and how to structure a winning Sales call)

February 15, 2017
The following is a guest post by Inside Sales trainer, Danna Zakai. When I started my sales career, I didn't know it was going ... MORE
successful sales call

Why startups should ride the Innovation Wave (or risk being overtaken by it)

February 13, 2017
The global industrial revolution, which began in Great Britain in the late 18th century, led to a huge wave of innovations, like t... MORE
Industrial Revolution Innovation - Viola Notes

Never do the work!

February 01, 2017
All technology growth companies are faced with the need to scale their organization in order to execute on the opportunity they ha... MORE
CEO overseeing his company

How Amazon’s Alexa is shaping the Voice First revolution (and why IoT companies should take notice)

February 01, 2017
This year’s annual CES conference was especially exciting for me because it was the first time I attended as an investor. With s... MORE
Amazon Alexa's Echo
IoT

[VIDEO INTERVIEWS] Viola Group Founders & CEOs reveal what they’re looking forward to in 2017

January 09, 2017
We had a great year at Viola working with our portfolio companies in 2016 as they each continued their journey of growth. We ch... MORE
Viola Group portfolio companies Founders and CEOs
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